Featured Event: 4G World 2009
Date: September 15-18, 2009
Venue: McCormick Place
Location: Chicago, IL
4G World is the first industry conference and expo covering the entire ecosystem for next generation networks supporting high speed broadband and full mobility, anywhere Internet access, mobile content, applications and transactions. 4G World will showcase the first 4G mobile broadband networks being launched in 2009 using mobile WiMAX technologies and the evolution of 3G mobile networks to support mobile Internet using HSPA and LTE technologies.
4G World – The Roadmap for the Global Mobile Internet Ecosystem
4G World™ is the first conference and expo covering the entire landscape of next generation mobile networks from infrastructure to devices, applications and content. To reflect the scope of the 4G ecosystem, WiMAX World™, Mobile Internet World™, and the 15th Annual International Symposium of the Wireless Communications Association International (WCAI) will be co-located at 4G World™.
Yankee Group believes that network evolution strategies toward 4G are not driven by technology but primarily by competition and market demand. As the Anywhere Network™ takes hold in the mature markets of North America, Europe and Asia, operators are grappling with their network migration strategies and business models for mobile broadband services, anticipating massive growth in data usage. Unlike other events that focus on one set of 4G technologies such as WiMAX or LTE, 4G World has no bias for or against any technology, and provides a unique conference and expo venue to support the development of a business case considering multiple advanced 3G and 4G technology alternatives and related scenarios regarding spectrum utilization, network architecture and service revenues.
4G World provides a roadmap for all types of operators planning their 4G technology deployment and business strategies, with a combination of world class keynotes, seminars, training and track sessions. By co-locating with WiMAX World and Mobile Internet World, 4G World covers the entire ecosystem of next generation mobile and broadband networks and strategies for profitably deploying mobile Internet applications and services.
4G World features keynote presentations from industry leading mobile operators who will examine the business and technical challenges of 4G network evolution, including the roles of mobile WiMAX, WiFi, HSPA and LTE technologies, and the rollout of new mobile internet services and applications. 4G World keynotes include Bill Morrow, CEO of Clearwire, Kris Rinne, Senior Vice President—Architecture & Planning, AT&T and Neville Ray, Senior Vice President of Engineering and Operations, T-Mobile USA. Senior executives from leading software and network technology solution providers, and other independent experts, will also present their views on the current state and future of 4G technologies such as HSPA+, WiMAX and long-term evolution (LTE), as well as other key mobile Internet related topics discussed below. The 4G World conference program includes more than 20 case studies of 4G mobile operator deployment strategies.
Mobile Internet World™ will round out the 4G World™ conference agenda by focusing on anywhere Internet access, mobile devices, content, applications and commerce. Media content and advertising promise to drive and sustain revenue growth for 4G mobile operators. While there is only one Web, there is still a significant challenge to optimizing the user experience of mobile Internet access supporting Web 2.0 rich media content and social networking applications from a wide range of Mobile Internet devices. While the Apple iPhone has set the industry standard for enhancing the mobile Internet user experience, Open handsets and applications development are already driving innovation and growth in the mobile Internet marketplace. The mobile Internet also promises to accelerate economic recovery and stimulate growth in key industry sectors of the Anywhere Economy.
The 15th Annual International Symposium of the Wireless Communications Association International (WCAI) will also be co-located on the opening day of 4G World, featuring an opening luncheon keynote addressing the role of wireless broadband infrastructure in the Obama administration’s plans for economic recovery. The WCAI Broadband and Wireless Policy Summit at 4G World will examine opportunities for universal broadband access and other key telecommunications policy and regulatory issues facing the new Obama administration. The WCAI GDC Summit will focus on the fast growing market for wireless broadband networks and services in emerging markets