Director of Marketing, El Segundo, CA

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PureVideo Networks

PureVideo Networks runs several vertically focused streaming media destinations including the market leading user generated comedy site This role is a critical thought leader within the company to take the company and our products to the next level in consumer awareness. PureVideo Networks is a venture backed company with funding from Softbank Capital.
Market Insight & Marketing Strategy: Develop a thorough understanding of the target market for PureVideo advertising products and use that knowledge in defining and developing marketing strategies and collaborating with Product Management in order to successfully generate customers and revenue momentum for the business.
Marketing Program Development & Execution: Drive and define marketing strategy, programs and promotions to raise awareness of product solutions and meet online customer acquisition goals. Define key success factors and performance metrics for marketing programs and analyze results accordingly.
Market Segmentation & Messaging: Based on knowledge of PureVideo’s customers and target market, work closely with Product Management and Sales on identifying key prospects and channels, market-specific value propositions, key messages, and account approach strategies.
— Demonstrated success in formulating and executing marketing programs, including forecasting, strategies and tactics, targeted to small businesses and/or advertisers
— Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.)Perform Online Competitive Intelligence
— Experience selling or marketing in Local Advertising, Web Search, Online Advertising, or Performance Marketing
— Experience in management and development of online affiliate marketing programs
— Demonstrated success in ROI search engine marketing costumer acquisition programs
— Specific experience launching customer acquisition and development programs
— Excellent communications skills, creative problem solving skills, ability to work effectively in cross functional groups
— Ability to handle multiple projects simultaneously in a fast-paced environment, extremely proactive with a strong bias for action
— Provide creative direction around marketing campaigns and in-site product promotion. Skills
— 4-7 years online marketing experience
— 2+ year Search Engine Marketing experience for significant website or network
— Work with/for a major internet destinations
— Knowledge of common Ad Servers and Ad Networks
— Strong knowledge of internet and online marketing technics
— Knowledge of common web technologies
— BS/BA required
— Marketing Degree preferred but not required.
Contact Info: send inquires to

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