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Register Now for

Mobile Advertising & Marketing USA

And Receive 10% Off !!!

Reaching consumers with mobile advertising and taking personalisation to the

mass-market

22^nd- 23^rd January 2008, JW Marriott, San Francisco, USA

www.informatm.com/mobileads

‘The number of mobile subscriptions worldwide will rise to almost 4 billion by 2011’ Informa Telecoms & Media 2007

‘The US mobile entertainment market will be worth US$2.77 billion in 2007, rising to US$4.63 billion by 2012’ Informa Telecoms & Media 2007

Consumers are spending. Mobile data charges are falling. The bond between consumers and the most personal of devices would appear to be growing all the time – meaning that the potential to tap into the ubiquity and reach of the mobile phone is as great as ever.

v  So what needs to happen to reach consumers with mobile advertising and take personalisation to the mass market? How is the US mobile advertising and marketing industry faring – and to what extent are the possibilities for building big brand equity and generating revenue being capitalised on?

v  Is it just a case of demonstrating the creativity and impact of campaigns rolled out on mobile so far – or do more concrete results need to be produced to convince advertisers and agencies to invest in mobile as an integral advertising and marketing channel?

v  What work is being done successfully on mobile – and which brands and agencies are leading the way with innovative and compelling campaigns that hit the spot?

v  How are carriers progressing in their plans for on-deck mobile advertising – and how will their strategies affect the industry?

v  Social networking, commerce, the mobile web…what are the hottest areas being developed to generate mobile advertising and marketing revenue, who are the companies leading the way and how can everyone monetise these important new channels?

The answers are yet to be defined – but the 2^nd annual Mobile Advertising & Marketing USA 2008 promises to debate all the key questions with the people that matter: brands and advertisers, agencies – traditional, digital and mobile, media buyers, carriers, content owners, and solution providers.

Collaborate, create, connect: see you at the most exciting event in the industry calendar – bringing together the worlds of mobile and advertising.

To book your place today, please contact customer services on +44 (0) 20 7017 5506 or email telebookings@informa.com or register online at www.informatm.com/mobileads